魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】

魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】
魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】
魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】
魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】

魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】

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魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【正版保证】

魅力史:激发欲望与视觉征服的艺术 [美]弗吉尼娅·波斯特莱尔,高洁 中信出版社,中信出版集团【...

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编辑推荐
营造魅力,就是唤醒消费者的三种关键情感——对当下的逃离,对改变的渴望,对神秘未知世界的向往。
  1.探寻魅力的本源
  尽管魅力所呈现的形式不同,它所揭露的始终是我们真实的情感。魅力挖掘了现存的不满情绪,展示了我们在现实生活中所缺乏的事物。比如:
  名人的魅力源自对倾慕、崇拜和成为重要人士的渴望;
  时尚的魅力唤醒了我们对于改变生活状态、改变自我的欲望;
  奢华的魅力不仅来自物质享受的诱惑,也来自我们渴望优雅地融入这个阶层的愿景。
  2.解析魅力的构成元素
  魅力有三个重要要素:对当下的逃离,对改变的承诺以及神秘感。
  对逃离和转型的向往是魅力的情感核心,让我们将自我投射到某种设定或身份认同中,以此来感知我们那些没有阐明的愿望。
  神秘是魅力的感知品质。人们常说“熟悉的地方没有风景”——没有神秘感,就没有魅力的存在。
  3.还原魅力的进化历程
  本书不仅梳理了魅力史上的大事件(从希腊英雄形象阿喀琉斯到苏格兰精灵,从17世纪后期的江户到18世纪的伦敦和巴黎,再到19世纪的纽约和芝加哥),还对具体形象进行了深入的分析(从美国总统奥巴马到电影里的超级英雄,从电影《蒂凡尼的早餐》中的橱窗到风情无限的上海外滩),从而展现出魅力在不同情境中的意义。
  4.启发魅力的商业运用
  在商业运用上,弗吉尼娅 波斯特莱尔指出魅力能够引发社会性嫉妒情绪,以此来促进商品销售。诉诸魅力的魔法,让商品成为“通往希望与理想的桥梁”,正如你着迷于的本子或宜家的家具,这种有形的、商业性的“桥梁”本身就充满了魅力。
  欢迎来到魅力的世界,在这里,一切都是如此美丽优雅、让人爱慕、健康而富足。硅谷创业者的车库、黄金加州、特工、昂首阔步的女子无不充满了魅力。然而,这一切究竟是怎么发生的?
  《魅力史》的作者弗吉尼娅 波斯特莱尔通过分析100余幅影像、绘画等作品,告诉我们魅力呈现出了一种被放大或者渲染过的迷惑,是一个理想化、赞颂化、戏剧化的过程。
内容简介
一部关于魅力的文化简史
  消费升级时代,打开新兴中产阶级心门的钥匙
  为何画报上的模特儿看起来魅力十足,为何橱窗里的商品让人着迷,为何电影中的科幻之旅令人神往?美国知名学者弗吉尼娅 波斯特莱尔以开阔的视角,分析了艺术绘画、宣传海报、电视广告、电影场景中的魅力元素,带领我们探寻魅力的本质,解答了魅力是什么,以及它是如何展现魔力,实现有效传播,激发人类真实欲望的。
  《魅力史:激发欲望与视觉征服的艺术》追溯了魅力的演变历程,解答了究竟是什么特质让一个人、一个物体或者一种体验充满魅力。作者指出,魅力微妙地影响着我们的决策及行动,它作用于商业和社会的方方面面,最终让我们达到一种理想化、的境界。对于广告、营销、媒体、娱乐行业的读者,以及那些渴望用新视野看待文化的人而言,《魅力史》是不可错过的新锐之作。
作者简介
弗吉尼娅 波斯特莱尔(Virginia Postrel),学者,文化评论家,彭博资讯专栏作家,《华尔街日报》、《大西洋月刊》、《纽约时报》、《福布斯》等多家知名媒体的特约撰稿人,文风以幽默、深刻见长。波斯特莱尔曾作为Ted演讲嘉宾,也为纽约视觉艺术学院进行有关魅力的短期培训。现居洛杉矶。
目  录
部分 魅力之本源
1.魅力的魔力
2.难以言喻的渴望
第二部分 魅力的构成元素
3.翱翔、改变和逃离的梦想
4.掩盖了艺术本质的艺术
5.留下想象的空间
第三部分 魅力的进化
6.从缪斯之火到千盏华灯的闪耀
7.明日世界
8.魅力的运用
致谢
商品详情

书名:魅力史:激发欲望与视觉征服的艺术

定价:68.00元

作者:[美]弗吉尼娅·波斯特莱尔,高洁

出版社:中信出版社,中信出版集团

出版日期:2016-12-01

ISBN:9787508665290

字数:

页码:260

版次:

装帧:平装

开本:16-0开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

xt当当栏目.jpg

编辑推荐
营造魅力,就是唤醒消费者的三种关键情感——对当下的逃离,对改变的渴望,对神秘未知世界的向往。
  1.探寻魅力的本源
  尽管魅力所呈现的形式不同,它所揭露的始终是我们真实的情感。魅力挖掘了现存的不满情绪,展示了我们在现实生活中所缺乏的事物。比如:
  名人的魅力源自对倾慕、崇拜和成为重要人士的渴望;
  时尚的魅力唤醒了我们对于改变生活状态、改变自我的欲望;
  奢华的魅力不仅来自物质享受的诱惑,也来自我们渴望优雅地融入这个阶层的愿景。
  2.解析魅力的构成元素
  魅力有三个重要要素:对当下的逃离,对改变的承诺以及神秘感。
  对逃离和转型的向往是魅力的情感核心,让我们将自我投射到某种设定或身份认同中,以此来感知我们那些没有阐明的愿望。
  神秘是魅力的感知品质。人们常说“熟悉的地方没有风景”——没有神秘感,就没有魅力的存在。
  3.还原魅力的进化历程
  本书不仅梳理了魅力史上的大事件(从希腊英雄形象阿喀琉斯到苏格兰精灵,从17世纪后期的江户到18世纪的伦敦和巴黎,再到19世纪的纽约和芝加哥),还对具体形象进行了深入的分析(从美国总统奥巴马到电影里的超级英雄,从电影《蒂凡尼的早餐》中的橱窗到风情无限的上海外滩),从而展现出魅力在不同情境中的意义。
  4.启发魅力的商业运用
  在商业运用上,弗吉尼娅 波斯特莱尔指出魅力能够引发社会性嫉妒情绪,以此来促进商品销售。诉诸魅力的魔法,让商品成为“通往希望与理想的桥梁”,正如你着迷于的本子或宜家的家具,这种有形的、商业性的“桥梁”本身就充满了魅力。
  欢迎来到魅力的世界,在这里,一切都是如此美丽优雅、让人爱慕、健康而富足。硅谷创业者的车库、黄金加州、特工、昂首阔步的女子无不充满了魅力。然而,这一切究竟是怎么发生的?
  《魅力史》的作者弗吉尼娅 波斯特莱尔通过分析100余幅影像、绘画等作品,告诉我们魅力呈现出了一种被放大或者渲染过的迷惑,是一个理想化、赞颂化、戏剧化的过程。
内容简介
一部关于魅力的文化简史
  消费升级时代,打开新兴中产阶级心门的钥匙
  为何画报上的模特儿看起来魅力十足,为何橱窗里的商品让人着迷,为何电影中的科幻之旅令人神往?美国知名学者弗吉尼娅 波斯特莱尔以开阔的视角,分析了艺术绘画、宣传海报、电视广告、电影场景中的魅力元素,带领我们探寻魅力的本质,解答了魅力是什么,以及它是如何展现魔力,实现有效传播,激发人类真实欲望的。
  《魅力史:激发欲望与视觉征服的艺术》追溯了魅力的演变历程,解答了究竟是什么特质让一个人、一个物体或者一种体验充满魅力。作者指出,魅力微妙地影响着我们的决策及行动,它作用于商业和社会的方方面面,最终让我们达到一种理想化、的境界。对于广告、营销、媒体、娱乐行业的读者,以及那些渴望用新视野看待文化的人而言,《魅力史》是不可错过的新锐之作。
作者简介
弗吉尼娅 波斯特莱尔(Virginia Postrel),学者,文化评论家,彭博资讯专栏作家,《华尔街日报》、《大西洋月刊》、《纽约时报》、《福布斯》等多家知名媒体的特约撰稿人,文风以幽默、深刻见长。波斯特莱尔曾作为Ted演讲嘉宾,也为纽约视觉艺术学院进行有关魅力的短期培训。现居洛杉矶。
目  录
部分 魅力之本源
1.魅力的魔力
2.难以言喻的渴望
第二部分 魅力的构成元素
3.翱翔、改变和逃离的梦想
4.掩盖了艺术本质的艺术
5.留下想象的空间
第三部分 魅力的进化
6.从缪斯之火到千盏华灯的闪耀
7.明日世界
8.魅力的运用
致谢
商品详情

书名:魅力史:激发欲望与视觉征服的艺术

定价:68.00元

作者:[美]弗吉尼娅·波斯特莱尔,高洁

出版社:中信出版社,中信出版集团

出版日期:2016-12-01

ISBN:9787508665290

字数:

页码:260

版次:

装帧:平装

开本:16-0开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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