设计市场学原理 郑刚强 著 清华大学出版社【正版书】

Brand: 清华大学出版社    Sold By: EM China
设计市场学原理 郑刚强 著 清华大学出版社【正版书】
设计市场学原理 郑刚强 著 清华大学出版社【正版书】
设计市场学原理 郑刚强 著 清华大学出版社【正版书】
设计市场学原理 郑刚强 著 清华大学出版社【正版书】

设计市场学原理 郑刚强 著 清华大学出版社【正版书】

Brand: 清华大学出版社    Sold By: EM China
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设计市场学原理 郑刚强 著 清华大学出版社【正版书】

设计市场学原理 郑刚强 著 清华大学出版社【正版书】

$30.42

编辑推荐《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》(作者郑刚强)试图通过体系化阐述,对设计市场...
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编辑推荐
《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》(作者郑刚强)试图通过体系化阐述,对设计市场学的知识理论、思想理念、方法技巧、经验教训进行原理归纳、提炼、整合、融汇、分析、提升,希望能够为中国设计教育增加一丝“现实性气息”,若能对广大设计学习者、设计教育者、设计研究者、设计实践者、设计管理者有所裨益,则感弥足欣慰矣……
 
内容简介
《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》(作者郑刚强)针对设计市场学原理及思想、知识与理论、工具与方法进行探讨,依托设计学与经济学两大学科领域,以多学科交叉、多思维共融、多方法并存的方式进行理论探讨和案例解析,提出并初步构建了“设计市场学”的理论体系。
《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》通过本体论、认识论、方法论、创新论、创业论、策略论等6个篇章的梳理与归结,对设计与市场的交融关系进行了剖析,明确了设计市场学的研究目的与内容、性质与定位、原理与内涵。并把设计市场学原理贯穿于以下内容进行探索:设计定位、市场需求与细分、消费者心理与行为、市场调查与分析、设计方法与模式、设计创新与创造、知识产权保护、设计就业与创业、设计管理与策略、企业品牌与CIS、设计战略与宏观政策等,为设计与市场的融合提供了理论支撑与具体方法,对引导设计学习具有现实意义,对研究设计学与市场学均具参考价值。
本书可作为高等教育设计类专业的教材,也可作为设计师、创新者、研究者、学习者、产品开发者、设计管理者、设计决策者、设计政策制定者的参考资料。
作者简介
郑刚强,1975年生,湖北襄阳人,武汉理工大学艺术与设计学院副教授,硕士生导师,设计学博士生,“武汉市船舶工业设计研发中心”创建人,邮轮-游艇设计总监;兼任复旦大学上海视觉艺术学院副教授,湖北省建设厅评委,武汉市科技决策咨询专家,中国商会联合会邮轮设计专家组(筹)副组长,中国交通运输协会邮轮游艇分会会员,美国PDMA会员。
  近年承担或参与国家、部、省、市课题8项,主笔撰写本院“设计学一级博士点”申报书并获批。发表论文30余篇,申报国家专利12项(已获授权5项),设计获奖20余项,指导学生获奖100多项,出版专著《游艇设计》,编著《交通工具设计表现》,即将出版译著《博物馆设计》、《全球酒店》、《主题餐厅设计》、《色彩空间》等。20年来主持产品与空间设计及实施项目300多项。自2008年率先研究游艇设计,已主创设计邮轮、游艇、公务艇、智能艇、多体艇、太阳能艇、钓鱼艇等7大系20余款。近3年带队参加游艇等各类设计竞赛,共获奖112项,包括:一等奖9项、二等奖19项、三等奖32项、奖52项,囊括游艇竞赛奖项总数的三分之二强。
目  录
商品详情

书名:设计市场学原理

定价:59元

作者:郑刚强 著

出版社:清华大学出版社

出版日期:2013-07-01

ISBN:9787302331056

字数:393000

页码:209

版次:209

装帧:平装

开本:大32开

商品重量:

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  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

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Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

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Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

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Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

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For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

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EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

编辑推荐
《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》(作者郑刚强)试图通过体系化阐述,对设计市场学的知识理论、思想理念、方法技巧、经验教训进行原理归纳、提炼、整合、融汇、分析、提升,希望能够为中国设计教育增加一丝“现实性气息”,若能对广大设计学习者、设计教育者、设计研究者、设计实践者、设计管理者有所裨益,则感弥足欣慰矣……
 
内容简介
《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》(作者郑刚强)针对设计市场学原理及思想、知识与理论、工具与方法进行探讨,依托设计学与经济学两大学科领域,以多学科交叉、多思维共融、多方法并存的方式进行理论探讨和案例解析,提出并初步构建了“设计市场学”的理论体系。
《设计市场学原理(工业设计基础理论通用教材普通高等教育十二五规划教材)》通过本体论、认识论、方法论、创新论、创业论、策略论等6个篇章的梳理与归结,对设计与市场的交融关系进行了剖析,明确了设计市场学的研究目的与内容、性质与定位、原理与内涵。并把设计市场学原理贯穿于以下内容进行探索:设计定位、市场需求与细分、消费者心理与行为、市场调查与分析、设计方法与模式、设计创新与创造、知识产权保护、设计就业与创业、设计管理与策略、企业品牌与CIS、设计战略与宏观政策等,为设计与市场的融合提供了理论支撑与具体方法,对引导设计学习具有现实意义,对研究设计学与市场学均具参考价值。
本书可作为高等教育设计类专业的教材,也可作为设计师、创新者、研究者、学习者、产品开发者、设计管理者、设计决策者、设计政策制定者的参考资料。
作者简介
郑刚强,1975年生,湖北襄阳人,武汉理工大学艺术与设计学院副教授,硕士生导师,设计学博士生,“武汉市船舶工业设计研发中心”创建人,邮轮-游艇设计总监;兼任复旦大学上海视觉艺术学院副教授,湖北省建设厅评委,武汉市科技决策咨询专家,中国商会联合会邮轮设计专家组(筹)副组长,中国交通运输协会邮轮游艇分会会员,美国PDMA会员。
  近年承担或参与国家、部、省、市课题8项,主笔撰写本院“设计学一级博士点”申报书并获批。发表论文30余篇,申报国家专利12项(已获授权5项),设计获奖20余项,指导学生获奖100多项,出版专著《游艇设计》,编著《交通工具设计表现》,即将出版译著《博物馆设计》、《全球酒店》、《主题餐厅设计》、《色彩空间》等。20年来主持产品与空间设计及实施项目300多项。自2008年率先研究游艇设计,已主创设计邮轮、游艇、公务艇、智能艇、多体艇、太阳能艇、钓鱼艇等7大系20余款。近3年带队参加游艇等各类设计竞赛,共获奖112项,包括:一等奖9项、二等奖19项、三等奖32项、奖52项,囊括游艇竞赛奖项总数的三分之二强。
目  录
商品详情

书名:设计市场学原理

定价:59元

作者:郑刚强 著

出版社:清华大学出版社

出版日期:2013-07-01

ISBN:9787302331056

字数:393000

页码:209

版次:209

装帧:平装

开本:大32开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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