签单：室内设计师营销必修课（行业谈判实操手册，教你做高情商设计师，月月开张）
签单：室内设计师营销必修课（行业谈判实操手册，教你做高情商设计师，月月开张）
许多刚入行的室内设计师，...
许多刚入行的室内设计师，非常头疼签单的问题，一个月签不了几个单，甚至都不能开张，每月的基本工资难以维持生计，甚至有转行的想法。这本《签单：室内设计师营销必修课》的出版，能有效解决刚入行室内设计师的更多困惑，作者阿莫老师有着十几年室内设计签单经验，书中所述内容实践性很强，描述简单易懂，一学就会。这本书是作者在室内设计联盟网站 “从签单难到签单王的蜕变”公开课的精华版，深度浓缩了作者签单技巧的精华。
儿应聘到一家企业，从打扫卫生开始，靠着自己的努力和勤奋爬到了CEO 的位置，到达她职业生涯的*。我们可以把眼光放得长远一点，让自己的视野开阔一些。假想一下，如果忽略你所服务的小公司的概念，把中国室内设计想象成一个大公司，你是中国室内设计这个大公司的一个职员。既然你在一个公司供职，那就要不断努力地寻找晋升机会，你就一定会成为设计总监或者CEO，*后让自己达到引领整个室内设计行业的高度。所以你见的每一个客户、谈的每一个单子，都是你的职业晋升的资本，都必须认真对待。即使这单费了九牛二虎之力*终没谈成，也要面带微笑地欢送这个客户。这不光是工作的历练，更是好人品的累积。我们来做一个简单的加法：你在这家公司的*年签了有20 家客户，第二年去别家公司或者还在这家公司又签了20 家客户，那么加上之前的就有40 家客户，如果干了5 年，那就有100 个客户，在这100 个客户中就已经有了小小的名气。如果这100 个客户的亲戚朋友装修时也能想到你，那么在室内设计这个市场的群体里面，你就必然占有了一定的份额。
阿莫，原名武治强，2002 年毕业于西安美术学院油画系，从事室内设计16 年，2013 年在室内设计联盟网站担任室内设计营销课程讲师至今，拥有60 多万名设计师的点击关注，受到学员的一致好评。
从业的基本现状 007
室内设计师的基本心理素质 008
设计是市场行业，设计师是一种职业 010
就业与发展的核心问题与难题破解 012
从业的心态洗礼 014
狼的精神及其作战技巧 015
状态调整及学习方式 017
想成功的设计师与设计师的成功 019
必修课——心理学 021
提高自己的新鲜点 022
第二部分
营销对于签单至关重要 025
营销分类 026
作者在室内设计领域工作多年并取得骄人业绩，将自己的多年工作经验、实战案例，真心实意交给读者。这是一本新、实在，接地气的营销秘籍。
——室内设计联盟
阿莫老师是一位能教你如何快速签单，如何快速收定金的营销型设计师，教学能力相当出色。
——腾讯课堂
室内设计师的基本心理素质
俗语说“识时务者为俊杰”，在市场大熔炉里“锻炼”的设计师们一定要明确自己的定位。你只管埋头画图，然后一抬头，签好的单子和定金就会摆在你眼前吗？那是天方夜谭。要顺利签单，首要的基本心理素质是什么：语言沟通。设计行业说到底就是卖产品——设计方案，但是这个产品有它的特殊性，不同于能看得到、摸得着的实物，比如衣服、鞋子、手机，还有生活中贵的必需品——房子。这些东西都摆在那里，可以眼观其外形是否美观、触摸感知其质量优劣，客户心中一衡量，就能根据自己的标准，决定要不要购买，结果立竿见影。
在设计行业，家装也好工装也罢，你的客户只有在支付80% 以上的装修款之后，才能看到大致的装修效果图，是看不到实体的东西的。那么，如何才能打动客户，让他们相信你的设计呢？——能说会道！也就是有效的沟通。这是一个营销型设计师重要的素质。“能说会道”这个词现在发展得似乎有点贬义，其实不然。尤其对我们设计师而言，“能说会道”不是口吐莲花、忽悠骗人，它需要你把积累的设计能力和工作经验转化成语言传达给客户，并得到他们的认可。虽然你做出的效果图精致得无与伦比、方案规划得完美无缺，但客户不是专业人士，他多觉得效果图看上去色彩搭配漂亮、灯光设计营造的氛围温馨，更深的设计理念他无从得知，心里是不踏实的。这就需要设计师告诉他为什么这样设计？优势在哪里？用设计的专业语言给客户一个美好的愿景，用客户至上的真诚打动他，让他把心放下来。客户信任你了，单子自然就能签下来。谈一个设计项目，就是设计师的一场职业厮杀，而“能说会道”是你赢得这场角逐的利剑。
第二个基本素质是要有做设计界的“饕餮”理想。张艺谋的电影《长城》都看过吧，里面的反派“主演”就是饕餮，它的主要特征是什么？欲望无止境，说白了就是贪婪。但是这里，我说的“贪”可不是贪钱，去跟客户要高价，或者为了百八十元钱跟客户争辩。我的意思是把你已有的小单谈成大单，贪的是单子的规模。话虽不雅，但是直白易懂。说得高端一点就是——梦想，因为单子
谈得越大，说明你的能力越强，你就会不断地扩大自己谈单的市场，离你成为知名设计师的梦想就越近，这是一个良性循环。
第三个基本素质是要学会不抛弃不放弃。有时候跑单并不是因为单子有多难谈，多数情况是还没有到难的时候，自己先放弃了。因为客户的几句拒绝，觉得自己很没面子就要打退堂鼓吗？所以丢单很多时候不是因为设计师做的设计不够好，而是为了维护所谓的自尊，失掉了客户。不抛弃不放弃是一个设计师的专业素养，为了面子放弃单子，是对自己也是对客户的一种不负责任的表现。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
许多刚入行的室内设计师，非常头疼签单的问题，一个月签不了几个单，甚至都不能开张，每月的基本工资难以维持生计，甚至有转行的想法。这本《签单：室内设计师营销必修课》的出版，能有效解决刚入行室内设计师的更多困惑，作者阿莫老师有着十几年室内设计签单经验，书中所述内容实践性很强，描述简单易懂，一学就会。这本书是作者在室内设计联盟网站 “从签单难到签单王的蜕变”公开课的精华版，深度浓缩了作者签单技巧的精华。
儿应聘到一家企业，从打扫卫生开始，靠着自己的努力和勤奋爬到了CEO 的位置，到达她职业生涯的*。我们可以把眼光放得长远一点，让自己的视野开阔一些。假想一下，如果忽略你所服务的小公司的概念，把中国室内设计想象成一个大公司，你是中国室内设计这个大公司的一个职员。既然你在一个公司供职，那就要不断努力地寻找晋升机会，你就一定会成为设计总监或者CEO，*后让自己达到引领整个室内设计行业的高度。所以你见的每一个客户、谈的每一个单子，都是你的职业晋升的资本，都必须认真对待。即使这单费了九牛二虎之力*终没谈成，也要面带微笑地欢送这个客户。这不光是工作的历练，更是好人品的累积。我们来做一个简单的加法：你在这家公司的*年签了有20 家客户，第二年去别家公司或者还在这家公司又签了20 家客户，那么加上之前的就有40 家客户，如果干了5 年，那就有100 个客户，在这100 个客户中就已经有了小小的名气。如果这100 个客户的亲戚朋友装修时也能想到你，那么在室内设计这个市场的群体里面，你就必然占有了一定的份额。
阿莫，原名武治强，2002 年毕业于西安美术学院油画系，从事室内设计16 年，2013 年在室内设计联盟网站担任室内设计营销课程讲师至今，拥有60 多万名设计师的点击关注，受到学员的一致好评。
从业的基本现状 007
室内设计师的基本心理素质 008
设计是市场行业，设计师是一种职业 010
就业与发展的核心问题与难题破解 012
从业的心态洗礼 014
狼的精神及其作战技巧 015
状态调整及学习方式 017
想成功的设计师与设计师的成功 019
必修课——心理学 021
提高自己的新鲜点 022
第二部分
营销对于签单至关重要 025
营销分类 026
作者在室内设计领域工作多年并取得骄人业绩，将自己的多年工作经验、实战案例，真心实意交给读者。这是一本新、实在，接地气的营销秘籍。
——室内设计联盟
阿莫老师是一位能教你如何快速签单，如何快速收定金的营销型设计师，教学能力相当出色。
——腾讯课堂
室内设计师的基本心理素质
俗语说“识时务者为俊杰”，在市场大熔炉里“锻炼”的设计师们一定要明确自己的定位。你只管埋头画图，然后一抬头，签好的单子和定金就会摆在你眼前吗？那是天方夜谭。要顺利签单，首要的基本心理素质是什么：语言沟通。设计行业说到底就是卖产品——设计方案，但是这个产品有它的特殊性，不同于能看得到、摸得着的实物，比如衣服、鞋子、手机，还有生活中贵的必需品——房子。这些东西都摆在那里，可以眼观其外形是否美观、触摸感知其质量优劣，客户心中一衡量，就能根据自己的标准，决定要不要购买，结果立竿见影。
在设计行业，家装也好工装也罢，你的客户只有在支付80% 以上的装修款之后，才能看到大致的装修效果图，是看不到实体的东西的。那么，如何才能打动客户，让他们相信你的设计呢？——能说会道！也就是有效的沟通。这是一个营销型设计师重要的素质。“能说会道”这个词现在发展得似乎有点贬义，其实不然。尤其对我们设计师而言，“能说会道”不是口吐莲花、忽悠骗人，它需要你把积累的设计能力和工作经验转化成语言传达给客户，并得到他们的认可。虽然你做出的效果图精致得无与伦比、方案规划得完美无缺，但客户不是专业人士，他多觉得效果图看上去色彩搭配漂亮、灯光设计营造的氛围温馨，更深的设计理念他无从得知，心里是不踏实的。这就需要设计师告诉他为什么这样设计？优势在哪里？用设计的专业语言给客户一个美好的愿景，用客户至上的真诚打动他，让他把心放下来。客户信任你了，单子自然就能签下来。谈一个设计项目，就是设计师的一场职业厮杀，而“能说会道”是你赢得这场角逐的利剑。
第二个基本素质是要有做设计界的“饕餮”理想。张艺谋的电影《长城》都看过吧，里面的反派“主演”就是饕餮，它的主要特征是什么？欲望无止境，说白了就是贪婪。但是这里，我说的“贪”可不是贪钱，去跟客户要高价，或者为了百八十元钱跟客户争辩。我的意思是把你已有的小单谈成大单，贪的是单子的规模。话虽不雅，但是直白易懂。说得高端一点就是——梦想，因为单子
谈得越大，说明你的能力越强，你就会不断地扩大自己谈单的市场，离你成为知名设计师的梦想就越近，这是一个良性循环。
第三个基本素质是要学会不抛弃不放弃。有时候跑单并不是因为单子有多难谈，多数情况是还没有到难的时候，自己先放弃了。因为客户的几句拒绝，觉得自己很没面子就要打退堂鼓吗？所以丢单很多时候不是因为设计师做的设计不够好，而是为了维护所谓的自尊，失掉了客户。不抛弃不放弃是一个设计师的专业素养，为了面子放弃单子，是对自己也是对客户的一种不负责任的表现。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
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Phone: +1 636-312-5925
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Email: cs@everymarket.com
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