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服装设计3:男装设计(第3版)
$43.21
本教材内容包括男装产业发展、男装消费特征、设计元素、设计视角、单品设计、系列设计、品牌设计等,对男装设计过程中的模块进行了比较详细的论述。为了更加便于读者对于男装成衣企业产品研发从企划起始到产品上柜全流程的清晰了解,教材辅以详尽的企业开发实际案例进行了讲解。教材注重男装产品设计本源,通过流程分析与企业案例的综合讲解,在系统理论的基础上,增加了实用性。本书图文并茂,内容丰富、范例详实,适合作...
本教材内容包括男装产业发展、男装消费特征、设计元素、设计视角、单品设计、系列设计、品牌设计等,对男装设计过程中的模块进行了比较详细的论述。为了更加便于读者对于男装成衣企业产品研发从企划起始到产品上柜全流程的清晰了解,教材辅以详尽的企业开发实际案例进行了讲解。教材注重男装产品设计本源,通过流程分析与企业案例的综合讲解,在系统理论的基础上,增加了实用性。本书图文并茂,内容丰富、范例详实,适合作为服装高等院校相关专业教材,也适合企业专职设计人员以及服装设计爱好者阅读。新版对内容进行了进一步修订,更符合当前服装行业及服装专业教学的需要。
许才国宁波大学昂热大学联合学院副教授,香港理工大学纺织与制衣系访问学者,宁波大学“一带一路”研究院(浙江省新型智库)研究员。主要从事定制服装设计研究、品牌服装设计与理论研究、皮革服装设计研究、时尚产业经济研究。出版“十二五”普通高等教育本科和其他部委级规划教材共计5本,发表论文多篇,多次获得国内外服装设计奖项,担任服装企业兼职设计师,多次指导学生获得全国服装设计赛事奖项。刘晓刚东华大学服装学院教授、博导,主要社会兼职有中国流行色协会副会长、国家科学技术奖评审专家、上海市艺术专业学位研究生教育指导委员会主任委员、上海国际服装服饰中心专家委员、上海服装设计师协会副主席,曾获全国十佳设计师,担任世博会服装总策划等。研究方向为时尚流行趋势系统理论与应用研究、服装设计快速反应数字化研究、品牌服装产业创新研究、服装设计系统理论研究。
章现代男装与产业发展概述1节现代男装发展变化规律2第二节现代男装产业构成11第三节男装产业的发展14第二章男装消费特征与设计师职业要求19节男装终端消费市场20第二节新兴消费模式与男装产品设计23第三节男装设计师职业要求25第三章男装设计元素与设计方法33节男装设计的基本元素34第二节基本元素在男装设计中的表现形式38第三节造型元素之间的相互关系42第四节男装设计方法44第四章男装设计元素与设计视角51节材料元素与男装设计52第二节色彩元素与男装设计59第三节廓形元素与男装设计66第四节男装设计视角72第五章男装单品设计与系列设计76节男装单品的概念77第二节男装单品的设计原则79第三节男装单品设计82第四节男装系列产品的概念107第五节男装系列产品的设计原则112第六节主题提案下的男装系列产品设计规划116第六章男装服饰品设计122节男装服饰品的流行性表现123第二节男装服饰配件125第三节男装系列产品设计中的服饰品配搭135第七章品牌男装产品开发设计与流程管理144节品牌男装产品规划流程145第二节品牌男装产品开发设计148第三节成衣品牌男装产品开发案例153第四节品牌男装产品设计管理168参考文献171后记172
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Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
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Email: cs@everymarket.com
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