广告设计 崔生国 上海人民美术出版社【正版书】

Brand: 上海人民美术出版社    Sold By: EM China
广告设计 崔生国 上海人民美术出版社【正版书】
广告设计 崔生国 上海人民美术出版社【正版书】
广告设计 崔生国 上海人民美术出版社【正版书】
广告设计 崔生国 上海人民美术出版社【正版书】

广告设计 崔生国 上海人民美术出版社【正版书】

Brand: 上海人民美术出版社    Sold By: EM China
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广告设计 崔生国 上海人民美术出版社【正版书】

广告设计 崔生国 上海人民美术出版社【正版书】

$27.77

编辑推荐适读人群 :全国高等院校广告类、艺术类及相关专业的师生,广告设计从业人员
1)一线名师结合多年教学经验和广告设计的从业经验,精心设计教学进程,合理安排理论与实...
Product Details

编辑推荐
适读人群 :全国高等院校广告类、艺术类及相关专业的师生,广告设计从业人员
1)一线名师结合多年教学经验和广告设计的从业经验,精心设计教学进程,合理安排理论与实践的课程比例,力求用简洁有效的表述,帮助学习者在短时间内掌握广告设计的创意方法。
2)本书附赠教学课件,补充书中案例,延伸课外知识,方便老师教学与学生学习。
3)全书作为升级版,对旧版的内容进行了优化,新增大量图片案例,实现了教学内容的与时俱进,案例更多地选用经典作品与当代名作,增加了可读性和可赏性。
 
内容简介
《中国美术院校新设计系列教材——广告设计(升级版)》系统讲解广告设计的基本概念和原理,广告设计三要素—文案、图形和色彩,广告策略和设计程序,广告媒体和创意表现等内容。全书结合大量的广告范例,深入浅出地传授广告设计的创意设计方法,可以给学习者直接、实在的学习指导。通过《中国美术院校新设计系列教材——广告设计(升级版)》,学生可以全面了解广告设计的基本概念和原理,了解现代广告的发展趋势,掌握广告创意思维的方法和技巧,以及各类广告形式的特点和工艺流程,从而提高平面广告创意设计的能力。因此,《中国美术院校新设计系列教材——广告设计(升级版)》既可作为全国高等院校广告设计专业的教材,也可作为广告设计从业人员的参考用书。
目  录
前言
教学进程安排
一 广告方法训练
二 招贴广告设计
三 报纸杂志广告设计
四 学习建议
章 广告设计概论
一 广告定义
二 广告历史
三 广告意义
四 广告类别
五 广告标准
第二章 广告设计要素
一 广告文字
商品详情

书名:广告设计

定价:55.00元

作者:崔生国

出版社:上海人民美术出版社

出版日期:2018-05-01

ISBN:9787558606106

字数:

页码:152

版次:152

装帧:平装

开本:16开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

编辑推荐
适读人群 :全国高等院校广告类、艺术类及相关专业的师生,广告设计从业人员
1)一线名师结合多年教学经验和广告设计的从业经验,精心设计教学进程,合理安排理论与实践的课程比例,力求用简洁有效的表述,帮助学习者在短时间内掌握广告设计的创意方法。
2)本书附赠教学课件,补充书中案例,延伸课外知识,方便老师教学与学生学习。
3)全书作为升级版,对旧版的内容进行了优化,新增大量图片案例,实现了教学内容的与时俱进,案例更多地选用经典作品与当代名作,增加了可读性和可赏性。
 
内容简介
《中国美术院校新设计系列教材——广告设计(升级版)》系统讲解广告设计的基本概念和原理,广告设计三要素—文案、图形和色彩,广告策略和设计程序,广告媒体和创意表现等内容。全书结合大量的广告范例,深入浅出地传授广告设计的创意设计方法,可以给学习者直接、实在的学习指导。通过《中国美术院校新设计系列教材——广告设计(升级版)》,学生可以全面了解广告设计的基本概念和原理,了解现代广告的发展趋势,掌握广告创意思维的方法和技巧,以及各类广告形式的特点和工艺流程,从而提高平面广告创意设计的能力。因此,《中国美术院校新设计系列教材——广告设计(升级版)》既可作为全国高等院校广告设计专业的教材,也可作为广告设计从业人员的参考用书。
目  录
前言
教学进程安排
一 广告方法训练
二 招贴广告设计
三 报纸杂志广告设计
四 学习建议
章 广告设计概论
一 广告定义
二 广告历史
三 广告意义
四 广告类别
五 广告标准
第二章 广告设计要素
一 广告文字
商品详情

书名:广告设计

定价:55.00元

作者:崔生国

出版社:上海人民美术出版社

出版日期:2018-05-01

ISBN:9787558606106

字数:

页码:152

版次:152

装帧:平装

开本:16开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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