广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】

Brand: 中国纺织出版社    Sold By: EM China
广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】
广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】
广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】
广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】

广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】

Brand: 中国纺织出版社    Sold By: EM China
$36.91 In Stock
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广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】

广告文案与创意 朱瑞波 主编 中国纺织出版社,【正版保证】

$36.91

内容简介本书以广告学为依托,对广告文案创意的特点、作用、原则、内容和基本程序,作了详尽的论述。突出了广告文案与创意的联系,并对文案创意作了全面、系统的讲解。其中,涉及广告文案内容的范围比较广泛,首次将广告策划书、广告提案、广告文案设计艺术...
Product Details

内容简介
本书以广告学为依托,对广告文案创意的特点、作用、原则、内容和基本程序,作了详尽的论述。突出了广告文案与创意的联系,并对文案创意作了全面、系统的讲解。其中,涉及广告文案内容的范围比较广泛,首次将广告策划书、广告提案、广告文案设计艺术纳入到教材当中,增强了可读性、实用性。全书内容包括:广告文案概述、广告文案的创意、广告文案的结构、广告文案的语言、广告文案创意的实施策略、广告文案创意与媒体、针对不同媒体广告的文案创意、非实体广告的文案创意、广告策划书的创意、广告文案的设计艺术等共10章。
  本书在编写过程中贯彻实用、够用的原则,基本概念的讲述力求简明、扼要,各章节之间承继连贯,论述科学,并辅以大量的实例作论据,同时汲取了外近年来广告文案创意的新观念和新手法,以拓宽学生视野。本书主要针对高等院校艺术专业学生编写的,高等职业学校亦可选择使用。
目  录
章 广告文案概述
节 广告文案的概念
一、广告的含义
二、广告文案的含义
三、广告文案创意的含义
四、广告文案的基本特征
第二节 广告文案的效果
一、广告文案的经济效果
二、广告文案的社会效果
三、广告文案的审美效果
第三节 广告文案的发展历程
一、古代广告文案
二、近代广告文案
三、现代广告文案
商品详情

书名:广告文案与创意

定价:32元

作者:朱瑞波 主编

出版社:中国纺织出版社

出版日期:2008-11-01

ISBN:9787506450140

字数:240000

页码:116

版次:116

装帧:平装

开本:16开

商品重量:

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Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

内容简介
本书以广告学为依托,对广告文案创意的特点、作用、原则、内容和基本程序,作了详尽的论述。突出了广告文案与创意的联系,并对文案创意作了全面、系统的讲解。其中,涉及广告文案内容的范围比较广泛,首次将广告策划书、广告提案、广告文案设计艺术纳入到教材当中,增强了可读性、实用性。全书内容包括:广告文案概述、广告文案的创意、广告文案的结构、广告文案的语言、广告文案创意的实施策略、广告文案创意与媒体、针对不同媒体广告的文案创意、非实体广告的文案创意、广告策划书的创意、广告文案的设计艺术等共10章。
  本书在编写过程中贯彻实用、够用的原则,基本概念的讲述力求简明、扼要,各章节之间承继连贯,论述科学,并辅以大量的实例作论据,同时汲取了外近年来广告文案创意的新观念和新手法,以拓宽学生视野。本书主要针对高等院校艺术专业学生编写的,高等职业学校亦可选择使用。
目  录
章 广告文案概述
节 广告文案的概念
一、广告的含义
二、广告文案的含义
三、广告文案创意的含义
四、广告文案的基本特征
第二节 广告文案的效果
一、广告文案的经济效果
二、广告文案的社会效果
三、广告文案的审美效果
第三节 广告文案的发展历程
一、古代广告文案
二、近代广告文案
三、现代广告文案
商品详情

书名:广告文案与创意

定价:32元

作者:朱瑞波 主编

出版社:中国纺织出版社

出版日期:2008-11-01

ISBN:9787506450140

字数:240000

页码:116

版次:116

装帧:平装

开本:16开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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