广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】

Brand: 武汉大学出版社    Sold By: EM China
广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】
广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】
广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】
广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】

广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】

Brand: 武汉大学出版社    Sold By: EM China
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广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】

广告创意设计与制作 马丽娃 主编 武汉大学出版社【正版书】

$27.77

内容简介全书分为六个章节,每个章节以一种与创意和设计相关的表达方式作为主命题,以学生团队的广告设计流程贯穿全书。在编写过程中系统的整合广告理论知识和创意意识,强调时代特色下的数字广告发展类型。编写本教材的主要目的,就是为了设计专业的学习者...
Product Details

内容简介
全书分为六个章节,每个章节以一种与创意和设计相关的表达方式作为主命题,以学生团队的广告设计流程贯穿全书。在编写过程中系统的整合广告理论知识和创意意识,强调时代特色下的数字广告发展类型。编写本教材的主要目的,就是为了设计专业的学习者能够在了解广告基本功能理论的层面上深化广告创意设计。书籍中的图片素材、案例等内容都尽可能的选取近两年发布的广告设计作品,同时也选择了较多的数码概念题材。该书观点明确、案例丰富、涵盖面广泛,是一本适合对广告设计目的与方法进行全面了解的专业教学用书。 本教材亮点和特色就是积极将广告与现代设计的发展趋势接轨,结合学生的实践课题,切实的把实践训练做为课堂教学与学生创作的必要手段。针对实际项目进行创意创新的策划和应用设计,带领学生了解的广告发展趋势,限度的开发学生的创造性思维,真正的做到培养创意型人才,使学生具有市场竞争力。理论知识选取最基本、最实用的主干,以最简明的语言陈述,帮助学生迅速掌握。技能训练通过实际案例的介绍和剖析,引导师生进行课堂实践。所举案例有国际业界经典,更以笔者亲自执教的、国际教学案例为主,视野开阔,具有强烈的启发性和示范性。汇集了一些广告案例,是对教学的补充和提升。本书知识点清晰、简练、实用。重视传授技能背后的知识与智慧,在增强学生综合能力的基础上,完成美学与技能的训练。
目  录
引子:设计师的自我修养
章 广告泛议
节 包装与广告的关系
一、包装的作用
二、包装在广告中的意义
第二节 VIS与广告的关系
一、VIS的作用
二、广告是VIS的延续和传达
三、品牌标志在广告中的重要性
第三节 为什么要学广告
一、广告是商品传播的有效手段
二、现代广告具有鲜明的科学特征
三、广告已经成为传播常态
第二章 广告精要
商品详情

书名:广告创意设计与制作

定价:56元

作者:马丽娃 主编

出版社:武汉大学出版社

出版日期:2015-06-01

ISBN:9787307158764

字数:218000

页码:168

版次:168

装帧:平装

开本:16开

商品重量:

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Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

内容简介
全书分为六个章节,每个章节以一种与创意和设计相关的表达方式作为主命题,以学生团队的广告设计流程贯穿全书。在编写过程中系统的整合广告理论知识和创意意识,强调时代特色下的数字广告发展类型。编写本教材的主要目的,就是为了设计专业的学习者能够在了解广告基本功能理论的层面上深化广告创意设计。书籍中的图片素材、案例等内容都尽可能的选取近两年发布的广告设计作品,同时也选择了较多的数码概念题材。该书观点明确、案例丰富、涵盖面广泛,是一本适合对广告设计目的与方法进行全面了解的专业教学用书。 本教材亮点和特色就是积极将广告与现代设计的发展趋势接轨,结合学生的实践课题,切实的把实践训练做为课堂教学与学生创作的必要手段。针对实际项目进行创意创新的策划和应用设计,带领学生了解的广告发展趋势,限度的开发学生的创造性思维,真正的做到培养创意型人才,使学生具有市场竞争力。理论知识选取最基本、最实用的主干,以最简明的语言陈述,帮助学生迅速掌握。技能训练通过实际案例的介绍和剖析,引导师生进行课堂实践。所举案例有国际业界经典,更以笔者亲自执教的、国际教学案例为主,视野开阔,具有强烈的启发性和示范性。汇集了一些广告案例,是对教学的补充和提升。本书知识点清晰、简练、实用。重视传授技能背后的知识与智慧,在增强学生综合能力的基础上,完成美学与技能的训练。
目  录
引子:设计师的自我修养
章 广告泛议
节 包装与广告的关系
一、包装的作用
二、包装在广告中的意义
第二节 VIS与广告的关系
一、VIS的作用
二、广告是VIS的延续和传达
三、品牌标志在广告中的重要性
第三节 为什么要学广告
一、广告是商品传播的有效手段
二、现代广告具有鲜明的科学特征
三、广告已经成为传播常态
第二章 广告精要
商品详情

书名:广告创意设计与制作

定价:56元

作者:马丽娃 主编

出版社:武汉大学出版社

出版日期:2015-06-01

ISBN:9787307158764

字数:218000

页码:168

版次:168

装帧:平装

开本:16开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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