世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】

Brand: 江西美术出版社    Sold By: EM China
世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】
世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】
世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】
世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】

世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】

Brand: 江西美术出版社    Sold By: EM China
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世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】

世界品牌创建艺术指导手册 (美)卡托 著,彭波,李涛 译 江西美术出版社【正版书】

$32.78

内容简介感觉,尤其是视觉,是引发人们决策的主要因素。神经科学家认为,人们超过百分之九十的决定受情感因素支配,是无意识作用的结果。基于此因,本书着重探讨和分析了建立品牌情感特性及建立强大持久品牌的必要性和方法。本书不仅为品牌创意人员和管理人...
Product Details

内容简介
感觉,尤其是视觉,是引发人们决策的主要因素。神经科学家认为,人们超过百分之九十的决定受情感因素支配,是无意识作用的结果。基于此因,本书着重探讨和分析了建立品牌情感特性及建立强大持久品牌的必要性和方法。本书不仅为品牌创意人员和管理人员奉献出建立品牌情感的12条黄金法则,更为可贵的是,它还广泛收集了世界各地各种成功品牌的标识和形象,可称得上是一本世界成功标识及形象大全!本书既包含了作者对品牌创建深刻的个人见解,更生动展现了众多品牌创意成功人士真实的创意案例及从业心得!本书是作者50年品牌实战经验之结晶!由马克·卡托编著的《Go Logo!》这本书,是你无悔的选择!祝您阅读愉快!
作者简介
作者:(美)马?卡托 译者:彭波、李涛
目  录
简介 为什么现在写这本书?章 品牌创意战士的成功之道第二章 两大类的世界品牌第三章 三磅重的宇宙——人脑 崔颂申:皮肤、骨架和灵魂——设计的三个层次 杰瑞·波斯尔思韦特:零售银行第四章 品牌神话和典型形象的力量 乔纳森·德库尔:在商业社会里重新挖掘文化遗产的价值第五章 创建世界的12把钥匙 1 决定因素1 历史:客观决定因素 迈克尔·格雷夫斯:束缚 杰瑞·凯伯尔:束缚 爱德华·奈:我的观点 2 决定因素2 标识:细节决定成败 塞卡·瑞切特:三思而后行 3 决定因素3 品牌和品牌化:形象即资产 詹姆斯·塔潘:消费品销售101 洛莉·卡普特:品牌形象:目标式创造 4 决定因素4 向往和归属:达不到的愿望,止不住的诱惑 凯蒂·华纳:归属的需要 5 决定因素5 炼金术与魔法:使生命更有价值,向星星许愿 肯尼斯·雷士:与众不同的形象 6 决定因素6 全球化:最终的战争游戏 访谈.王燕玲 访谈:童慧明 访谈:吕永中 访谈:张帆 访谈:石川汤姆 7 决定因素7 好奇心:充满好奇心,看看石头下面有什么 肯尼思·赫斯特:设计理念 8 决定因素8 企业家精神:不仅是事业,更是个人精神 基思·史蒂文森、马克‘罕布什尔:品牌个性 9 决定因素9 说服:黑色可以成白色,玫瑰可以是蓝色 巴里·凯瑟尔:创建顾客响应策略 10 决定因素10 冠军心态:心向成功,永不言败 斯坦·史密斯:有人认为我是个鞋牌子 11 决定因素11 右脑型思考:想想看 杰瑞·卡斯曼:我的设计之路 12 决定因素12 创造力:建立人们能够看到和感受到的思想 杰拉德·格拉维尔:网络一代第六章 我们该何去何从 相关名录及网址 参考书目 关于作者
商品详情

书名:世界品牌创建艺术指导手册

定价:128元

作者:(美)卡托 著,彭波,李涛 译

出版社:江西美术出版社

出版日期:2011-07-01

ISBN:9787548006718

字数:

页码:208

版次:208

装帧:精装

开本:16开

商品重量:

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Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

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Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

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  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

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If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

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Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

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For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

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EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

内容简介
感觉,尤其是视觉,是引发人们决策的主要因素。神经科学家认为,人们超过百分之九十的决定受情感因素支配,是无意识作用的结果。基于此因,本书着重探讨和分析了建立品牌情感特性及建立强大持久品牌的必要性和方法。本书不仅为品牌创意人员和管理人员奉献出建立品牌情感的12条黄金法则,更为可贵的是,它还广泛收集了世界各地各种成功品牌的标识和形象,可称得上是一本世界成功标识及形象大全!本书既包含了作者对品牌创建深刻的个人见解,更生动展现了众多品牌创意成功人士真实的创意案例及从业心得!本书是作者50年品牌实战经验之结晶!由马克·卡托编著的《Go Logo!》这本书,是你无悔的选择!祝您阅读愉快!
作者简介
作者:(美)马?卡托 译者:彭波、李涛
目  录
简介 为什么现在写这本书?章 品牌创意战士的成功之道第二章 两大类的世界品牌第三章 三磅重的宇宙——人脑 崔颂申:皮肤、骨架和灵魂——设计的三个层次 杰瑞·波斯尔思韦特:零售银行第四章 品牌神话和典型形象的力量 乔纳森·德库尔:在商业社会里重新挖掘文化遗产的价值第五章 创建世界的12把钥匙 1 决定因素1 历史:客观决定因素 迈克尔·格雷夫斯:束缚 杰瑞·凯伯尔:束缚 爱德华·奈:我的观点 2 决定因素2 标识:细节决定成败 塞卡·瑞切特:三思而后行 3 决定因素3 品牌和品牌化:形象即资产 詹姆斯·塔潘:消费品销售101 洛莉·卡普特:品牌形象:目标式创造 4 决定因素4 向往和归属:达不到的愿望,止不住的诱惑 凯蒂·华纳:归属的需要 5 决定因素5 炼金术与魔法:使生命更有价值,向星星许愿 肯尼斯·雷士:与众不同的形象 6 决定因素6 全球化:最终的战争游戏 访谈.王燕玲 访谈:童慧明 访谈:吕永中 访谈:张帆 访谈:石川汤姆 7 决定因素7 好奇心:充满好奇心,看看石头下面有什么 肯尼思·赫斯特:设计理念 8 决定因素8 企业家精神:不仅是事业,更是个人精神 基思·史蒂文森、马克‘罕布什尔:品牌个性 9 决定因素9 说服:黑色可以成白色,玫瑰可以是蓝色 巴里·凯瑟尔:创建顾客响应策略 10 决定因素10 冠军心态:心向成功,永不言败 斯坦·史密斯:有人认为我是个鞋牌子 11 决定因素11 右脑型思考:想想看 杰瑞·卡斯曼:我的设计之路 12 决定因素12 创造力:建立人们能够看到和感受到的思想 杰拉德·格拉维尔:网络一代第六章 我们该何去何从 相关名录及网址 参考书目 关于作者
商品详情

书名:世界品牌创建艺术指导手册

定价:128元

作者:(美)卡托 著,彭波,李涛 译

出版社:江西美术出版社

出版日期:2011-07-01

ISBN:9787548006718

字数:

页码:208

版次:208

装帧:精装

开本:16开

商品重量:

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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